Apia Voyage Tips and guide

Contents

Apia is the capital of Samoa. It is on the northern coast of the island of Upolu and has a population of 42,000 (2021). As with most Pacific Island capitals, Apia is a little shabby and run down. Reasonably small in size and with few obvious attractions, Apia is very useful as a stop-off point for first-time visitors to get their bearings, plan travel around the island of Upolu, organise accommodation on the beach, and recover from jet lag. Most of Samoa's highlights are outside the town, although many are within a very short drive.

Apia was founded in the 1850s, and has been the capital of Samoa since 1959.

The harbour was the site of an infamous naval standoff in 1889 when seven ships from Germany, the US, and Britain refused to leave the harbour as a typhoon was approaching, for fear of losing face. All the ships were sunk, except for one British cruiser. Nearly 200 American and German lives were lost. Eventually, New Zealand occupied the area after World War I. During the struggle for independence organised by the Mau movement, a peaceful gathering in the town resulted in the killing of the paramount chief Tupua Tamasese Lealofi III and ten others by New Zealand police on 28 December 1929. The country attained independence in 1962.

Located 13 degrees south of the Equator, Apia's climate is tropical with constant temperatures around the year. The amount of precipitation varies throughout the year; from December to March over 300 mm of rain per month can be expected while it's a bit dryer during the southern hemisphere winter.

• -13.8314-171.76621 STA Visitor Information Fale, Beach Rd, Matafele (next to the government building on the harbour), ☏ +685 63521, +685 63524, [email protected]. M-F 09:00-17:00, Sa 08:00-12:00. The Samoa Tourism Authority has an information centre offering maps, brochures and other information for tourists. 

• -13.827403-171.758912 The Booking Hub, Beach Rd, Matautu Tai (part of the Edge Bar complex at Apia Marina, Matautu Tai), ☏ +685 7774744, [email protected]. M-F 08:30-16:30,. The Booking Hub has an information centre offering maps, other information for tourists. They also hire snorkelling equipment, stand-up paddleboards (SUPs), Motor Scooters as well as Hiking and Scenic Tours. (updated Mar 2024)

• -13.829722-172.0083331 Faleolo Airport (APW  ^IATA), Main West Coast Rd, Faleolo (about 32 km (20 mi) west of Apia), ☏ +685 23201. Outside the terminal are the normal stream of taxis, which cost $80 for a ride into Apia. Several hotels operate shuttle buses for guests. Arrange this in advance, as the scrum of arriving passengers and eager taxi drivers can be confusing when a whole planeload of tourists step outside to the small drop off/pick up point.  

Occasional cargo ships dock at Apia port on their way around the world. A twice-monthly ferry sails to Tokelau. Yachties can berth in Apia Harbour, where there are good facilities.

The aptly named Cross Island Road connects the southern villages on the island of Upolu with Apia.

Map of Apia

Much of Apia is within walking distance, although this could be an uncomfortable experience on a hot and humid Samoan Day. Another thing to consider is the number of aggressive stray dogs towards dusk and in the evening. A walk from the suburbs into the centre is best avoided at night for this reason.

Taxis are cheap, safe and easy to hail down but single women are advised to sit in the back seat, particularly if wearing a short skirt. Ridesharing services including Uber and Lyft have become common means of transport in Apia too.

Buses fan out to the whole of Upolu from Apia. If you are staying at a hotel outside the centre of the town it may be possible to get there by bus. Ask at your hotel.

• -13.865-171.76181 Robert Louis Stevenson Museum, Cross Island Rd, Valima (About 5 km south of town in the village of Vailima), ☏ +685 20798. M-F 09:00-16:00, Sa 09:00-12:00. This house was built by RLS, the author most known for Treasure Island and Dr Jekyll & Mr Hyde, during the final years of his life, which he spent in Apia. It was said to be the only place that he or his wife ever truly called home. Although none of his most famous works were written here, he did write some short stories here, including "The Bottle Imp", which he wrote specifically for the Samoans and Pacific Islanders. The Samoan translation of this story became the first work of literature to be written into Samoan (excluding the Bible) and the only work by Stevenson to be translated into Samoan within his lifetime. The house is now a very well-kept museum with a good collection of items either originally from the home or equivalents. $15.  
• -13.861-171.7822 Robert Louis Stevenson's grave. Located at the top of Mount Vaea overlooking the home, it is best visited in the early morning. As long as there has not been a lot of rain the longer and shallower path takes about an hour and is an easy walk. The steep path downhill is an option if it has been dry recently. Take water. From the grave, there are good views to the east and across the Pacific. There is no charge to climb to the grave. (updated Jan 2016)
• -13.8397-171.76293 Falemata'aga - Museum of Samoa (Ministry of Education, Sports & Culture compound, Malifa (Cnr Ififi/Vaitele streets) in the old German school building), ☏ +685 26036, [email protected]. M-F 10:00-16:30. The country's national museum is housed in an over-hundred-year old colonial building that was once a German school. Among other things the museum has Lapita pottery and stone adze heads, used by the early settlers to the islands; a good selection of historical photos; information about tattoos, and examples of Samoan birds. Entry is free though donations are welcome.  
• -13.82948-171.769944 The fish market. Su from 06:00. This is when the locals go to buy fish for the special meal of the week, Sunday tonai. (updated Jan 2016)
• -13.816667-171.7833335 Mulinu'u peninsula. Holds the parliament house, the law and titles court, the historic observatory, and many important tombs. (updated Jan 2016)
• -13.83045-171.768546 Clock tower. Built as a war memorial, the clock tower is regarded as the central point of the city. (updated Sep 2019)
• -13.8321-171.76647 Immaculate Conception Cathedral. Catholic cathedral and one of the bigger buildings in the town, also its cupols and ornaments sets it apart from the rest of the city's buildings. It was finished in the mid-19th century, badly damaged in the 2009 earthquake, and reopened after renovation and extension in 2014. (updated Sep 2019)
• -13.8381-171.7838 Apia Samoa Temple. The Latter Day Saints church west of Apia was opened in 1983 and is with its 75-metre high spire another place of worship that's also a remarkable landmark. Like other LDS Church temples, only members in good standing may enter, but anyone can walk the grounds. (updated Sep 2020)

• A walk along the sea wall is enjoyable. But only on a milder day (i.e. 25 °C (77 °F)). Many locals walk along the sea wall in the early mornings and late afternoon.
• -13.8252-171.75751 Palolo Deep Marine Reserve, Vaiala Beach, Apia. The only beach in Apia to the east of the harbour. Not really much a beach, though, it's mostly coral gravel. It's an official underwater park. The snorkelling initially seems pretty poor but if you venture further out (probably a good quarter mile swim) it gets a bit more interesting with the occasional turtle and black tip reef shark. Ask at the entrance where to swim - there's a marker post that helps. If you are stuck in Apia it's not a bad way to kill a few hours or just hang out at the "beach". You can rent snorkels here or better quality equipment from AquaSamoa at the Marina. Also check the tide chart at the gate before you pay, at low tide there is a long paddle out over very sharp coral to get anywhere deep enough to snorkel. The best time is on the incoming tide as the water level is high enough to clear the coral on the way out and you won't have to swim against the tide on the way back in. WST5. (updated Mar 2024)
• Fishing. Samoa is a popular fishing destination and most of the charter companies operate out of Apia. The Samoan International Game Fishing Association is based near the port and can provide information about boat companies. Every year it runs an International tournament, attracting anglers from all over the world. Fish in the local waters include blue and black marlin, sailfish, yellowfin, and the giant trevally. Charter companies include:

• Troppo Fishing Adventures

• Golf. Two courses are close to Apia: the Royal Samoan Country Club near Fagalii Airport and the Faleata Golf Club, which is close to the sports complex constructed for the South Pacific Games.
• -13.836205-171.7520142 Apia Park, ☏ +27 82 719 85. One of the major sporting venues in Apia. Mainly used to hold rugby union matches but also association football matches and athletic events. Capacity is 12,000. (updated Aug 2021)

Markets in Apia host many interesting stalls and locally made souvenirs. Many of the items on sale, such as cloth in Samoan patterns, are imported from China.

• -13.8293-171.77121 Flea market. The flea market nearby the fish market to the west of the Clock Tower, sells a variety of local handicrafts and imported items. (updated Sep 2019)
• -13.8343-171.77192 Fresh produce market. The new market or marketi fou is a traditional market selling all sorts of local produce as well as some handicrafts. One section sells kava by the cup. (updated Sep 2019)
• -13.82941-171.770113 Fish Market. The seafood here is at its freshest on Sunday morning as early as 05:00. You will find yellow fin tuna, eels, octopus, crabs, lobsters, sea urchins among other delicacies. (updated Aug 2021)

There are numerous restaurants that cater for locals on a budget and will sell the sort of food that is eaten in the average household. Beer and soft drinks are available at most places. The menu is likely to include chop suey, chicken curry, and mutton flaps. Umu or earth oven cooked local food include roast pig, and the great delicacy, palusami. Palusami is made of an onion and coconut cream filling with a meat (usually corned beef, chicken or fish), all wrapped up in new taro leaves and baked. This is a "must try" and goes well with taro.

Restaurants tend to close early by Western standards. With a few exceptions, the restaurants in the big hotels are the only ones open on Sunday. There are no street numbers in Apia so you will have to ask for directions if you do not take a taxi. The town is divided into lots of smaller villages and the restaurant location is given by village, road (e.g. Beach Road, which is a couple of miles long), or the building, which is not of much use to foreigners.

• -13.83539-171.773691 Amanis Restaurant, Fugalei St (from Farmer Joe's supermarket, 200 m more inland, on the right just before Tatiana motel), ☏ +685 25363. Breakfast and lunch only. Delicious local food by the scoop for takeaway or eat-in. Good Oka! $4-20. 
• -13.83473-171.772822 Burger Bills, Vaitele St, Vaitele (at Farmer Joe's supermarket), ☏ +685 845 5777. Serves hefty portions of well seasoned fish and chips, fried chicken and chips and cheeseburgers. It's a challenge to finish the jumbo sized drinks. Limited options for vegetarians/vegans. 
• -13.86045-171.761663 The Curry House Restaurant, Cross Island Rd, Papaloloa, ☏ +685 77 01904. M-F 12:00-22:00, Sa 16:00-22:00. Arguably the most authentic Indian cuisine in Apia. (updated Aug 2021)
• -13.84453-171.760824 Kokobanana Bar & Grill, Cross Island Road (just before Vailima), ☏ +685 26880, [email protected]. M-Sa 17:00-21:30. Premier steakhouse with impressive seafood too. Try the lobster. (updated Sep 2019)
• -13.8327-171.764975 Italiano Cafe. The Italiano Café on the beach road, halfway between the tourist office and Aggie Grey's has decent pizzas for $18/27/36 (small/med/large). A “medium” is enough for 2! (updated Sep 2019)
• At the Flea Market and at Marketi Fou there are lots of food stalls selling local food, mostly fried stuff. "The Samoan pancakes" (small fried banana dough balls) are delicious and cost 10 sene each.
• -13.83415-171.771996 Marketi Fou, Saleufi Street (entering Apia from the airport, turn right at Mr Lava Lava). M-Sa. The main produce market in Apia. Operates 6 days a week with a few additional traders on a Saturday. A great selection of local food and exotic fruits, including fresh limes, mango, avocado, pawpaw, pineapple, soursop, breadfruit, coconut, taro, leafy greens, and several varieties of banana (including red ones). Absolutely try the palusami (taro leaves baked in coconut cream). It's a good idea to stock up on fruit here before heading anywhere on the islands. 

• -13.81548-171.779037 Sails Restaurant, Beach Road, Mulinu'u Apia (on waterfront just past Parliament House), ☏ +685 20628. M-Sa 11:00 util late, Su (dinner only) from 18:00. Serves seafood, steak, salad and a variety of pastas. Jazz nights, huge deck overlooking the harbour, very friendly service. $8-45. 
• -13.828189-171.7585968 Seafood Gourmet, Beach Rd (near the wharf). Good food for reasonable prices and provides a view over the harbour. 
• -13.82547-171.773729 Hotel Amanaki (on the beach road, towards the Mulinu'u peninsula, the second one after the park). Decent food for decent prices ($20 for fish steak w/fries). A popular meeting place for locals and ex-pats. 

• -13.829811-171.75938210 Paddles, Beach Rd (far end of Beach Road close to the harbour), ☏ +685 21819. Popular, if slightly overrated, Italian-style restaurant. 
• -13.82965-171.7716311 Bistro Tatau, Beach Road, corner of Fugalei St, ☏ +685 22 727. M-F 12:00-14:00 and 18:30-21:00. Dinner only on Sa. Australian-run restaurant that is considered to be the closest to Michelin quality in the city. Guys running the place reportedly a bit distant. 
• -13.8645-171.770512 Apaula Heights Lounge, Mt Vaea, ☏ +685 31111, [email protected]. Has a bar rthat affords views across the eastern part of Apia and the Pacific. The food is above average standard for Apia and prices range from $30-70 a main course. 
• -13.84759-171.7600613 Giordano's, Falealili St (2 km south of Beach Road on the Cross Island Road), ☏ +685 25985, [email protected]. Italian restaurant famous for its pizza. Vegetarian friendly. 
• If you are wandering around town and absolutely stuck for a place to eat, the most westerly and remote McDonald's in the world can be found in central Apia.

Alcohol can be bought at almost all restaurants. Soft drinks and bottled water are generally available and safe. While the purity of the tap water is questionable, all factory-bought ice is safe. It is only later handling that can contaminate it.

• Kava at the market. (see Samoa)
• There is a mall (meaning a pedestrian street) in the centre of town with coffee shops, that are great place to sit and watch people passing by.

• -13.83072-171.772491 Le Well, Fugalei St. Liquor store, sells a good range of spirits and wines that are much cheaper than buying them by the glass from your hotel. (updated Sep 2019)

At the end of 2010 the Apia bar scene had been thrown into some confusion by the puritanical tendencies of the Prime Minister, who was trying to get them closed by 22:00. Given the confusion opening hours are not specified here. You should check when you arrive. All bars are closed on Sundays.

There is a string of bars in the centre of town between the fire station and the Australian High Commission. This is a good area to visit in the late afternoon and early evening but is best left before closing time when things can get a bit troublesome.

• -13.83279-171.764742 Cocktails On the Rocks, Beach Road (just west of the Clock Tower). Well established local and expat bar. 
• -13.83013-171.769573 RSA Club, Mulinu'u Road. A local club that tends to be a bit rough and ready and caters to an older, beer-drinking clientele, but is a great way to meet locals and chat. (updated Sep 2019)

• -13.82722-171.758974 The Edge Marina View, Beach Rd, ☏ +685 27 979. Restaurant, cocktail bar and event venue with DJs playing W-Sa nights (updated Sep 2019)

There is no "gay scene" nor gay community. In common with much of Polynesia, there is widespread acceptance of homosexuality in Samoa. This acceptance of fa'afafine (the way of a woman) owes much to the tradition of raising some boys as girls. In families with all male children, parents would often choose one or more of the boys to help the mother. Because they would perform the work of women, they were raised as if they were girls. Although their sex was widely known, they would usually be dressed as girls. Many however, would eventually get married to women. Modern fa'afafine are more likely to choose to live as women, and more likely to be homosexual. Boys who appear effeminate may be recognised as fa'afafine by their parents. They will neither be encouraged nor discouraged. Fa'afafine tend to hang out together and bars popular with them tend to change over time.

Gays who are self-aware enough to realize they are gay, and not fa'afafine, may socialise in fa'afafine circles, and thus be more readily recognised as gay. There is an annual fa'afafine pageant.

The welcoming Samoan culture combined with a desire to shine favour from visitors, who are presumed to be very wealthy by comparison, can lead to confusing signals from friendly men.

Lesbianism is much less accepted. While there are lesbians, there is no lesbian scene and nowhere to easily meet Samoan lesbians.

• -13.84454-171.759941 Samoan Outrigger Hotel, Savalalo Rd (Downtown Apia, near the hospital), ☏ +685 20042, [email protected]. A prime choice for medical students doing their electives at the local hospital. Run by a Danish man and his Samoan wife. Clean and friendly with a pool and beautiful gardens. Option of staying in a traditional fale (very economical) or air conditioned rooms. Discounts can sometimes be negotiated for longer stays during medical electives, etc. Has Lavasoft Wi-Fi (paid). $80 for a fale, $150 for single rooms, $200 for an ensuite single with air conditioning. (updated Apr 2020)

• -13.83667-171.767752 Eden's Edge, Togafuafua (a few minutes walk south of the Apia Clock Tower), ☏ +685 26202, [email protected]. Air-conditioned rooms with an outdoor swimming pool and restaurant. 
• -13.8299-171.81023 Leric Housing Motel, Ifilele St (turn inland at the Vailima Brewery), ☏ +685 20260, [email protected]. With eight two-bedroomed units, the motel styles itself as family friendly. 10 minute drive from downtown Apia. Pool, basketball and tennis courts available. 
• -13.84703-171.762194 Lynn's Getaway, Salenesa Road , Motootua (down from the hospital and next to Lynn's Supermarket), ☏ +685 20272, [email protected]. Colonial style bed and breakfast. En suite rooms from $130 to 150. Complimentary tropical breakfast. Rooms are air conditioned. Has a pool and free Wi-Fi. rates from $130 (room with shared facilities, one person). 

• -13.82597-171.773395 Hotel Elisa, Beach Road, ☏ +685 21116, +685 75 21116 (mobile), [email protected]. Has a restaurant & bar, a meeting room for business travellers and a swimming pool. From $250 but there are also 14 budget rooms. 
• -13.82439-171.773856 Hotel Millenia Samoa, on Mulinu'u Peninsula NW of town centre, ☏ +685 28286, +685 28284, [email protected]. Very nice, air-conditioned rooms and friendly staff. May be slightly expensive for backpackers but if travelling as a couple, then it's reasonably priced. Free breakfast. Short walk to the centre of town. Some rooms have patios overlooking the harbour. Notice that the wi-fi (LavaSpot) isn't free, but don't buy the internet from the desk staff, you can get it cheaper by buying it directly from the intercept page. Room rate is single / double and extra person WS$50. Children under 2 years are free. 
• -13.82792-171.773357 Hotel Tanoa Tusitala, Beach Road, ☏ +685 21122, [email protected]. Completely rebuilt hotel after the former Hotel Tusitala was destroyed by fire. Good quality, spacious rooms in large grounds. Has a main swimming pool, a children's pool, a playground for children, tennis courts, fitness centre. WiFi access is free throughout the hotel but is capped at 1GB per day per room. 
• -13.8337-171.75328 Le Alaimoana Hotel, Main East Coast Rd (almost next door to the UN building), ☏ +685 20392, fax: +685 23926, [email protected]. Check-in: 14:00, check-out: 09:00. Somewhat overpriced hotel for what you get. Convenient for visitors to Apia's large UN headquarters but a short taxi ride ($3) to town if you are a tourist. standard rooms from $195. 

Samoa is generally very safe. Locals who strike up a conversation are unlikely to have sinister motives, however you will often be asked for money.

Free roaming dogs can be a safety problem in the capital Apia. The Government of Samoa (GoS) passed the Canine Control Act in 2013 as an initial step toward addressing dog management. Most dogs ignore you and don't see you as a threat if you ignore them.

Nearly all of Samoa's nightlife is in Apia, and so, like anywhere in the world around closing time, it can get a bit rowdy. Samoans are, on the whole, extremely friendly and despite their size, remarkably relaxed and gentle people. This does not mean you should let your guard down. Alcohol related violence is a major problem in Samoa.

The concept on ownership in Polynesia is different. Locals believe in sharing everything, and this does mean that items can be swiped. Do not leave anything of value lying around.

Only Australia, China, Japan and New Zealand have full diplomatic representation in Apia. The U.S. is represented by the Ambassador in New Zealand but maintains an Embassy in Apia. Britain and some other countries have Deputy High Commissions.

• -13.83263-171.765663 Australia, Beach Rd, ☏ +685 23411. 
• China, Vailima, ☏ +685 22474, [email protected]. 
• Japan, Level 2, B-Building, SNPF Plaza Savalalo, ☏ +685 21187, [email protected]. 
• -13.833327-171.762914 New Zealand, Beach Rd, ☏ +685 21711, [email protected]. 
• -13.834436-171.7622985 British, Cross Island Rd (100 metres off Beach Road), ☏ +685 7653600. 
• -13.83064-171.769686 United States, 5th Floor, ACC Building, Matafele, ☏ +685 21436, +685 21631 (Emergencies), +685 7771776 (after hours), [email protected].  

Take a local bus, tour or car out and around the island of Upolu. Take the ferry to Savaii and spend a week or two staying in beach fales around the island. Pop across to American Samoa and visit Pago Pago, the inspiration for Somerset Maugham's play "Rain".